Program Structure

Post Graduate Diploma in Business Management

Post Graduate Diploma in Business Management

Choice-Based Credit System (CBCS)

The CBCS provides students with flexibility to choose from various courses, including core, electives, and skill-based options. It implements a standardized grading system for CGPA calculation, ensuring consistency across institutions and facilitating both academic transfers and employer evaluation of candidates.

Programme Structure

Marketing courses to be covered across Semesters 1, 2, 3, and 4 at the ASBM The Post Graduate Diploma in Business Management (PGDM) is a 2-year full-time course, divided into 4 semesters to ensure thorough coverage of all essential business management concepts. Our carefully designed curriculum prepares students for real-world business challenges.M campus.

Credit System

  • 15 Hours = 1 Credit
  • Core/Elective Courses: 3 lectures per week
  • 2 hours exams, 100 marks per paper
  • 50 marks internal, 50 marks end-semester
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Location

ASBM Campus

Duration

4 Semesters

Start Date

May Onwards

Mode

Classroom or offline

Program Structure

First-Year Focus

  • Foundation in business knowledge and management theory
  • Training in management disciplines and key techniques
  • Summer Internship: Real-world exposure to management principles

Second-Year Focus

  • Tailored learning for professional goals based on first-year experiences
  • Engagement with industry leaders and academic experts
  • Flexible curriculum with an analytical foundation in functional areas

The PGDM ensures academic rigor with flexibility, promoting a personalised MBA experience.

Curriculum

Core Foundations

Semester 1

  • Introduction to Financial Management
  • Marketing Management
  • Human Resource Management
  • Organisational Behaviour
  • Managerial Economics
  • Research Methodology
  • IT for Managers
  • Aptitude Training
  • Communicatio Training

Semester 2

  • Common Subjects
  • Accounting for managers
  • Aptitude Training
  • Communication Training
  • Logistics and Supply Chain Management
  • Marketing Specilisation
  • Retail Management
  • Market Research
  • Organisational Behaviour
  • E-commerce and Digital Marketing
  • B2B Marketing
  • Sales, Negotiation and Distribution Management
  • Finance Specilisation
  • Security Analysis & Portfolio Management - I
  • Commercial Credit
  • Cost Accounting
  • Direct and Indirect Tax
  • Derivatives
  • Equity Research
  • Human Resource Management
  • Training & Development
  • Performance Management System
  • Labour Law
  • RM and HRM
  • Compensation and Benefits
  • Talent Acquisition

Summer Training

Industry experience with a report submitted by the beginning of Semester 3.

Advanced Specializations

Semester 3

  • Common Subjects
  • Strategic Business Management
  • Legal aspects of Business
  • Entrepreneurship Development & Project Management
  • Communication Training
  • Aptitute Training
  • Marketing Specilisation
  • Intergrated Marketing Communication
  • Marketing Analytics
  • Pricing Management
  • Enterprise Resource Planning
  • Finance Specilisation
  • International Finance
  • Global Taxation
  • Financial Moduling
  • Equity Research II
  • Human Resource Management
  • Human Resource Information System
  • Employee Relation
  • HR Analytics
  • Strategic HR

Semester 4

  • Common Subjects
  • Corporate Governance
  • Communication Training
  • Aptitute Training
  • Marketing Specilisation
  • Cases in Marketing
  • International marketing
  • Rural Marketing
  • Marketing Media
  • Finance Specilisation
  • Cases in Finance
  • Project Finance
  • Merger and Acquisition
  • Financial Statement Analysis
  • Human Resource Management
  • Global Human Resource
  • Employee Relation
  • Learning and Development
  • Organisational Development
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