Pharmaceutical Management

MARCOS
Marketing Commandos Certifications

Overview

Learn business by doing it

The PGDM in Marketing – Pharmaceutical Management at ASBM Pune prepares you to lead in one of the world’s fastest-growing and most vital industries. Designed in collaboration with top pharmaceutical companies, this AICTE-approved program blends core business knowledge with deep pharmaceutical insights, setting you up for impactful careers in product management, strategic sales, and healthcare marketing.

You’ll gain practical, industry-relevant experience through real-world projects, live case studies, and internships while mastering the skills that the modern pharmaceutical sector demands.

Key skills developed:

Key program features
–  Full-time (two year)
On-campus learning experience
Industry-driven curriculum with continuous updates
–  Specialization tracks available in Analytics, Finance, Marketing, Human Resource Management, Agri Busniess Mangement,  Pharmaceutical Management 
Interactive workshops, seminars & guest lectures

PGDM Curriculum – Pharmaceutical Management Specialization:

Key Program Features
Full-time (two years)
On-campus at Talegaon, Pune
–  Integrated with AI-driven Finance specialization
– Certifications from IIAF, NISM, and SEBI
Dual internship & capstone project for practical exposure
Industry-recognized certifications and AI tool mastery
 Mandatory industry experience project at the end of Year 1

Master's in Management curriculum:

– Principles of Management
– Managerial Economics
– Financial Accounting & Cost Control
– Business Communication
– Data Analytics
– Organizational Behavior
– Pharmaceutical Marketing Strategy
– Pharma Sales & Distribution Management
– Consumer Behavior in Healthcare
– Product Management in Pharma

– Digital & Multichannel Marketing in Pharma

– Branding, Promotion & Positioning
– Strategic Selling & Sales Force Management
– Customer Relationship Management in Pharma
– Pharma Retail & Trade Marketing
– Drug Regulatory Affairs & Compliance
– Pharmaceutical Supply Chain Management
– Healthcare Policies & Global Pharma Environment
– Ethics and Governance in Pharma
– Leadership Lab & Negotiation Skills
– Entrepreneurship in HealthTech & Biopharma
– Equity Research II

Career Development

Personal career support at every step

At ASBM Pune, we don’t just teach management—we shape careers. Every student receives individualized guidance, mentorship from industry experts, and access to a robust toolkit of certifications, live projects, and internships to prepare for high-impact roles in today’s AI-driven marketing landscape.

21
+
Industry Certifications
Gain certified expertise in core and emerging business skills to boost your career readiness.
40
+
Career-Aligned Job Roles
Step into diverse roles across industries — from strategy to operations, finance, and marketing.
21
+
Business-Ready AI Tools
Master the tools modern businesses use, including generative AI, analytics, and productivity platforms.

Entry requirements

– Bachelor’s Degree with a minimum of 50% marks.

– Valid Entrance Exam Score (CAT, XAT, MAT, etc.)

– Group Discussion and Personal Interview

– Work Experience, Extracurricular Activities

Take this short questionnaire to check if you meet the entry requirements.

What we look for

If you’re driven to grow, transform, and lead, then you’re meant for ASBM Pune. We look beyond just academics—we evaluate each candidate holistically, considering your ambition, potential, and passion for impact. At ASBM, we take the time to understand your unique journey and help you shape a future that’s built on both skill and purpose.

Application Deadline

July 31, 2025

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.

Fee Structure (PGDM – 2 Years)

Structure

Fees 

Total Program Fee

₹6,48,000

Registration Fee

₹50,000 (Payable upon selection)

1st Year Tuition Fee

₹2,99,000 (Within one month of confirmation)

2nd Year Tuition Fee

₹2,99,000 (Due by 30th April 2026)

Eligibilty Requriments

¹ Bachelor’s Degree with a minimum of 50% marks.

² Valid Entrance Exam Score (CAT, XAT, MAT, etc.)

³ Group Discussion and Personal Interview

A Future-Focused Program with a New Identity

Starting from the 2025 academic year, ASBM Pune’s flagship management program continues to evolve with the demands of a dynamic business world. Our industry-aligned Post Graduate Diploma in Management (PGDM) combines core business fundamentals with cutting-edge AI integration, making it more powerful and relevant than ever.

Located in the fast-growing industrial and IT hub of Talegaon, Pune, ASBM empowers students with real-world skills, hands-on learning, and a global business perspective. While the program remains robust and practical, its innovative edge and future-ready curriculum set it apart in today’s management education landscape.

Download Brochure

Download a brochure for an in-depth look at ASBM programs.

Communicate With Us Your Way

Our team of advisors is here to discuss your individual goals and answer all your questions. How you get in touch is up to you.

Application Deadline

July 31, 2025

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.