Post Graduate
Diploma in
Management
PGDM Batch Achieves
100% Placement Assistance
PGDM is for individuals who...
are business-oriented, dynamic and determined to bring their game-changing ideas to life.
Looking for...
a challenging, international business program with an experiential learning approach that creates future leaders and market disruptors.
To become...
- Marketing Manager
- Brand Manager
- Entrepreneur
- Sales & Business Development Manager
The marketing specialisation aims to develop students into future-ready marketing professionals with expertise in AI-driven tools, analytics, and strategic thinking for a digital-first marketplace. Graduates will be able to:
- Design and execute integrated marketing strategies using data analytics and automation.
- Leverage AI for consumer insights, personalization, and real-time decisions.
- Lead teams and projects in technology-driven marketing environments.
- Achieve certifications and build an outstanding professional portfolio for impactful careers in marketing.
- The program blends theory with practice through live industry projects, internships, business simulations, and capstone projects.
- Real-world case studies delivered by industry professionals focus on solutions and lessons learned.
- Frequent guest sessions, conclaves, and panel discussions promote direct interaction with marketing leaders and entrepreneurs.
- Training includes AI marketing platforms (Google AIML Suite, IBM Watson, Salesforce Marketing Cloud), analytics tools (Power BI, Tableau, Python, R), marketing automation (HubSpot, Zoho, Mailchimp), and digital/social tools (SEMrush, Hootsuite, Google Analytics).
- A robust Career Roadmap program covers resume building, interview prep, soft skills, and technical training from entry to placement.
| Curriculum Overview | Practical Exposure | Certifications/Tools |
|---|---|---|
| Strategic Marketing | Live project (Branding/Consumer Analysis) | Digital tools intro (Google Analytics, SEMrush) |
| Principles of AI in Marketing | Case study workshops | Basics of Power BI |
| Digital Marketing Fundamentals | ||
| Marketing Analytics I | ||
| Sales & Distribution | Business simulation (Sales/Brand Launch) | Certification: HubSpot/Zoho automation |
| Product & Brand Management | Industry guest speaker series | AI tools basics |
| Social Media Marketing | ||
| Marketing Analytics II | ||
| Experiential Marketing | ||
| Marketing Automation | ||
| B2B Marketing | Capstone project | Salesforce Marketing Cloud/IBM Watson |
| Influencer & Social Commerce | Live CRM Project | Tableau, R workshops |
| Advanced AI in Marketing | Panel discussions | |
| CRM in Marketing | ||
| Marketing Analytics III | ||
| MarTech Solutions | ||
| Integrated Campaigns | Placement preparation | Final certification (Choice-based electives) |
| Marketing Strategy & Leadership | Industry conclave | Professional Portfolio |
| Marketing Ethics & Corporate Social Responsibility | Mock interviews | |
| Electives (e.g., Pharma Analytics, Gamification, Data-driven Account Management) |
| Semester 1 | Break | Semester 2 | Break | Semester 3 | Semester 4 |
|---|---|---|---|---|---|
| June to December | Winter Internship for 2 weeks | January to April | Summer Internship for 3 months | June to December, Final Placement | Jaunary to April, , Final Placement |
Teachers With Vision
Know your Faculty
Our Marketing faculty bring deep industry experience, strategic knowledge, and a strong command of modern marketing practices. They serve as dedicated mentors, providing personalised guidance that shapes students into confident, career-ready professionals.
Mr. Rohit Ghosh
Professor
Subjects: Aptitude Training and AI for Managers
Mr. Jeetendra Sharma
Globally accomplished Marketing and Management Professional
Subject: Marketing Management
Prof. Venkatesh Iyengar
Educator and Researcher
Subject: Lead: People, Team and Organisation
