Agri Business Marketing

MARCOS
Marketing Commandos Certifications

Overview

Learn business by doing it

ASBM Pune’s PGDM in Marketing – Agri Business Management prepares you to thrive at the intersection of business, sustainability, and rural empowerment. As the agribusiness sector evolves into a global powerhouse driven by innovation, finance, and technology, this program equips you with the tools to lead its transformation.

You’ll gain hands-on exposure to the full agricultural value chain—right from farm to fork—while understanding the economics, marketing strategies, and tech-driven disruptions shaping the future of food and rural enterprise.

Key skills developed:

Key program features
–  Full-time (two year)
On-campus learning experience
Industry-driven curriculum with continuous updates
–  Specialization tracks available in Analytics, Finance, Marketing, Human Resource Management, Agri Busniess Mangement,  Pharmaceutical Management 
Interactive workshops, seminars & guest lectures

PGDM Curriculum – Agri Business Marketing Specialization:

Key Program Features
Full-time (two years)
On-campus at Talegaon, Pune
– Sector-focused specialization in Agri Business Management
– Live field projects and rural immersion programs
– Emphasis on sustainability, innovation, and digital transformation
Integrated modules in Sales, Marketing, Finance, and AgriTech
Industry-recognized certifications and AI tool mastery
Industry-led workshops and startup incubation exposure

Foundation & Specialization

– Managerial Economics
Marketing Management
– Financial Accounting
Organisational Behaviour
Business Strategy
Operations & Supply Chain Management
Agribusiness Environment & Policies
– Food & Agri Supply Chain Management
– Agricultural Input Marketing
– Agri Commodity Trading & Risk Management
– Rural Marketing Strategy
– Agricultural Finance & Crop Insurance
– Agri Export-Import Management
– Sustainable Agriculture & AgriTech
– Sales & Distribution Management in Rural Markets
– Strategic Agri Product Branding
– CRM in Agri Retail
– Digital Marketing in Agri Business
– Consumer Behavior in Agri Ecosystems
– Market Research & Insights
– Channel Management & Trade Promotion
– Pricing Management
-Enterprise Resource Planning
Live Field Projects & Rural Immersion
Agri Startup & Entrepreneurship
Communication & Negotiation Skills
OData Analytics for Agribusiness
Business Ethics & Corporate Social Responsibility
Communication Training

Summer Training

Industry experience with a report submitted by the beginning of Semester 3.

Career Development

Personal career support at every step

At ASBM Pune, we don’t just teach management—we shape careers. Every student receives individualized guidance, mentorship from industry experts, and access to a robust toolkit of certifications, live projects, and internships to prepare for high-impact roles in today’s AI-driven marketing landscape.

21
+
Industry Certifications
Gain certified expertise in core and emerging business skills to boost your career readiness.
40
+
Career-Aligned Job Roles
Step into diverse roles across industries — from strategy to operations, finance, and marketing.
21
+
Business-Ready AI Tools
Master the tools modern businesses use, including generative AI, analytics, and productivity platforms.

Entry requirements

– Bachelor’s Degree with a minimum of 50% marks.

– Valid Entrance Exam Score (CAT, XAT, MAT, etc.)

– Group Discussion and Personal Interview

– Work Experience, Extracurricular Activities

Take this short questionnaire to check if you meet the entry requirements.

What we look for

If you’re driven to grow, transform, and lead, then you’re meant for ASBM Pune. We look beyond just academics—we evaluate each candidate holistically, considering your ambition, potential, and passion for impact. At ASBM, we take the time to understand your unique journey and help you shape a future that’s built on both skill and purpose.

Application Deadline

July 31, 2025

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.

Fee Structure (PGDM – 2 Years)

Structure

Fees 

Total Program Fee

₹6,48,000

Registration Fee

₹50,000 (Payable upon selection)

1st Year Tuition Fee

₹2,99,000 (Within one month of confirmation)

2nd Year Tuition Fee

₹2,99,000 (Due by 30th April 2026)

Eligibilty Requriments

¹ Bachelor’s Degree with a minimum of 50% marks.

² Valid Entrance Exam Score (CAT, XAT, MAT, etc.)

³ Group Discussion and Personal Interview

A Future-Focused Program with a New Identity

Starting from the 2025 academic year, ASBM Pune’s flagship management program continues to evolve with the demands of a dynamic business world. Our industry-aligned Post Graduate Diploma in Management (PGDM) combines core business fundamentals with cutting-edge AI integration, making it more powerful and relevant than ever.

Located in the fast-growing industrial and IT hub of Talegaon, Pune, ASBM empowers students with real-world skills, hands-on learning, and a global business perspective. While the program remains robust and practical, its innovative edge and future-ready curriculum set it apart in today’s management education landscape.

Download Brochure

Download a brochure for an in-depth look at ASBM programs.

Communicate With Us Your Way

Our team of advisors is here to discuss your individual goals and answer all your questions. How you get in touch is up to you.

Application Deadline

July 31, 2025

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.