MBA in Business Analytics + GEN-AI Edge
MBA Batch Achieves
100% Placement Assistance
MBA is for individuals who...
are passionate about data, technology, problem-solving, and making business decisions through analytics and insights.
Looking for...
a future-focused MBA program that combines business management, analytics, AI, machine learning, and data visualization to drive business growth.
To become...
- Business Analyst
- Data Analyst
- Business Intelligence Analyst
- Analytics Consultant
- Product Analyst
- Strategy Analyst
Develop future-ready professionals with expertise in business analytics, AI-powered decision-making, data visualization, and strategic problem-solving.
- Design and execute integrated marketing strategies using data analytics and automation.​
- Leverage AI for consumer insights, personalization, and real-time decisions.​
- Lead teams and projects in technology-driven marketing environments.​
- Achieve certifications and build an outstanding professional portfolio for impactful careers in marketing.
- Live Analytics Projects
- Career Development & Placement Support
- Data Analysis & Visualization
- Machine Learning Fundamentals
- Business Intelligence Analyst
| Semester | Curriculum Overview | Practical Exposure | Certifications/Tools |
|---|---|---|---|
| Semester 01 | Strategic Marketing | Live project (Branding/Consumer Analysis) | Digital tools intro (Google Analytics, SEMrush) |
| Semester 01 | Principles of AI in Marketing | Case study workshops | Basics of Power BI |
| Semester 01 | Digital Marketing Fundamentals | ||
| Semester 01 | Marketing Analytics I | ||
| Semester 01 | Integrated Communications | ||
| Semester 02 | Sales & Distribution | Business simulation (Sales/Brand Launch) | Certification: HubSpot/Zoho automation |
| Semester 02 | Product & Brand Management | Industry guest speaker series | AI tools Basics |
| Semester 02 | Social Media Marketing | ||
| Semester 02 | Marketing Analytics II | ||
| Semester 02 | Experiential Marketing | ||
| Semester 02 | Marketing Automation | ||
| Semester 03 | B2B Marketing | Capstone Project | Salesforce Marketing Cloud/IBM Watson |
| Semester 03 | Influencer & Social Commerce | Live CRM project | Tableau, R workshops |
| Semester 03 | Advanced AI in Marketing | Panel discussions | |
| Semester 03 | CRM in Marketing | ||
| Semester 03 | Marketing Analytics III | ||
| Semester 03 | MarTech Solutions | ||
| Semester 04 | Integrated Campaigns | Placement preparation | Final certification (Choice-based electives) |
| Semester 04 | Marketing Strategy & Leadership | Industry conclave | Professional Portfolio |
| Semester 04 | Marketing Ethics & Corporate Social Responsibility | Mock interviews | |
| Semester 04 | Electives (e.g., Pharma Analytics, Gamification, Data-driven Account Management) |
| Semester 1 | Break | Semester 2 | Break | Semester 3 | Semester 4 |
|---|---|---|---|---|---|
| June to December | Winter Internship for 2 weeks | January to April | Summer Internship for 3 months | June to December, Final Placement | Jaunary to April, , Final Placement |
Teachers With Vision
Know your Faculty
Meet our Finance faculty—experts with deep industry experience in banking, investments, and corporate finance. They guide students with practical insights, real-world case studies, and mentorship that builds strong financial careers.
Dr. C.A. A. P. Rao
Executive Director
Subject: Accounting for Managerial Decision
Dr. Tejal J Mahajan
Dy. Dean and Associate Professor
Subject: Finance
Mr. Rajesh Deshpande
Director, Strategist Management Consulting
Subject:Â Business Analysis and Spreadsheet Modeling
