Human Resources

MARCOS
Marketing Commandos Certifications

–  Overview
–  Program at a Finance + GEN-AI EDGE
–  Career stats
–  Admissions & fees

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Overview

Learn business by doing it

Step into the future of work with a dynamic specialization designed to blend human insight with artificial intelligence. ASBM Pune’s Human Resources + AI Edge program equips you to become a strategic HR leader who uses data, technology, and empathy to shape workplace success.

You’ll master traditional HR disciplines while gaining hands-on experience with AI tools, people analytics, and ethical tech applications—ensuring you’re prepared to drive impactful HR transformation in any industry.

Key skills developed:

Strategic Thinking
Leadership & Teamwork
Project Management
Finance
Digital Marketing & Analytics
HR & People Management
Problem Solving
Key program features
–  Full-time (one year)
–  On campus
–  Home campus options: Boston, London, Dubai
–  Specialization tracks available in Analytics, Entrepreneurship, Finance, Marketing, or an internship
–  Eligible for Dual Degree study

PGDM Curriculum – Marketing Specialization:

Key Program Features
– Full-time, two-year program
– On-campus learning at ASBM Pune
– Practical curriculum designed to bridge HR theory with real-world application
– Dual focus: Core business acumen + deep HR specialization
–  Includes industry internships and AI-integrated HR tools
– Tailored for future HR leaders, analytics-savvy professionals, and talent strategists
– Industry-recognized certifications and AI tool mastery
–  Mandatory industry experience project at the end of Year 1

Master's in Management curriculum:

– Introduction to Financial Management
– Marketing Management
– Human Resource Management
– Organisational Behaviour
– Managerial Economics
– Research Methodology
– IT for Managers
– Aptitude Training
– Communication Training
– Accounting for Managers
– Aptitude Training
– Communication Training
– Logistics and Supply Chain Management

– Training & Development

– Performance Management System
– Labour Law
– RM and HRM
– Compensation and Benefits
– Talent Acquisition
– Strategic Business Management
– Legal aspects of Business
– Entrepreneurship Development & Project Management
– Communication Training
– Aptitute Training
– Human Resource Information System
– Employee Relation
– HR Analytics
– Strategic HR
– Corporate Governance
– Communication Training
– Aptitute Training
– Global Human Resource
– Employee Relation
– Learning and Development
– Organisational Development
– Financial Statement Analysis

Career Development

Personal career support at every step

At ASBM Pune, we don’t just teach management—we shape careers. Every student receives individualized guidance, mentorship from industry experts, and access to a robust toolkit of certifications, live projects, and internships to prepare for high-impact roles in today’s AI-driven marketing landscape.

21
+
Industry Certifications
Gain certified expertise in core and emerging business skills to boost your career readiness.
40
+
Career-Aligned Job Roles
Step into diverse roles across industries — from strategy to operations, finance, and marketing.
21
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Business-Ready AI Tools
Master the tools modern businesses use, including generative AI, analytics, and productivity platforms.
Learn More

Entry requirements

– Bachelor’s Degree with a minimum of 50% marks.

– Valid Entrance Exam Score (CAT, XAT, MAT, etc.)

– Group Discussion and Personal Interview

– Work Experience, Extracurricular Activities

Take this short questionnaire to check if you meet the entry requirements.

What we look for

If you’re driven to grow, transform, and lead, then you’re meant for ASBM Pune. We look beyond just academics—we evaluate each candidate holistically, considering your ambition, potential, and passion for impact. At ASBM, we take the time to understand your unique journey and help you shape a future that’s built on both skill and purpose.

Application Deadline

July 31, 2025

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.

Fee Structure (PGDM – 2 Years)

Structure

Fees 

Total Program Fee

₹6,48,000

Registration Fee

₹50,000 (Payable upon selection)

1st Year Tuition Fee

₹2,99,000 (Within one month of confirmation)

2nd Year Tuition Fee

₹2,99,000 (Due by 30th April 2026)

Eligibilty Requriments

¹ Bachelor’s Degree with a minimum of 50% marks.

² Valid Entrance Exam Score (CAT, XAT, MAT, etc.)

³ Group Discussion and Personal Interview

A Future-Focused Program with a New Identity

Starting from the 2025 academic year, ASBM Pune’s flagship management program continues to evolve with the demands of a dynamic business world. Our industry-aligned Post Graduate Diploma in Management (PGDM) combines core business fundamentals with cutting-edge AI integration, making it more powerful and relevant than ever.

Located in the fast-growing industrial and IT hub of Talegaon, Pune, ASBM empowers students with real-world skills, hands-on learning, and a global business perspective. While the program remains robust and practical, its innovative edge and future-ready curriculum set it apart in today’s management education landscape.

Download Brochure

Download a brochure for an in-depth look at ASBM programs.

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Communicate With Us Your Way

Our team of advisors is here to discuss your individual goals and answer all your questions. How you get in touch is up to you.

Talk to Us

Application Deadline

July 31, 2025

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.

Apply Now