Marketing + GEN-AI EDGE
Marketing Commandos Certifications
Overview
Learn business by doing it
At ASBM Pune, located in the industrial and IT hub of Talegaon, we blend real-world business exposure with a future-ready PGDM program powered by AI technologies.
Through live projects, internships, and interactive workshops, you’ll gain hands-on experience and practical skills that prepare you to lead in today’s fast-paced business world.
Key skills developed:
Your program at a Marketing + GEN-AI EDGE
Prepare to lead the future of marketing with a specialization that fuses deep marketing insights and cutting-edge AI applications. This isn’t just learning—it’s transformation.
Throughout the Marketing + GEN-AI EDGE track, you’ll apply classroom learning in real business scenarios, working with AI tools, real-time analytics, and industry projects to become a next-gen marketing leader.
Program building blocks:

Core Modules


This specialization goes beyond conventional marketing by integrating advanced AI tools and strategies. Develop cutting-edge skills in digital strategy, consumer analytics, and automation to lead in today’s tech-driven marketplace.
PGDM Curriculum – Marketing Specialization:
Foundation & Specialization
Semester 1: Core Business Fundamentals
Semester 2: Functional Exposure + Marketing Focus
Semester 3: Strategy + Analytics Integration
Semester 4: Global & Sectoral Marketing Application
Summer Training
Specialization tracks
Get future-ready expertise for the marketing career you truly want.
To earn your PGDM in Marketing with GEN-AI EDGE, you’ll complete track-specific courses that blend strategic marketing with cutting-edge AI skills—empowering you to lead in a rapidly evolving business landscape.

Master next-gen digital campaign execution with AI. Learn to drive hyper-personalized marketing, optimize ad performance, and harness real-time consumer insights to grow brands faster and smarter.


Campus Locations
Get global experience
Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network.
You’ll choose one home campus for your core program and travel to others for electives with Global Campus Rotation and international city seminars.

Career Development
Personal career support at every step
At ASBM Pune, we don’t just teach management—we shape careers. Every student receives individualized guidance, mentorship from industry experts, and access to a robust toolkit of certifications, live projects, and internships to prepare for high-impact roles in today’s AI-driven marketing landscape.

Double your skills with a Dual Degree
Standing out in today’s crowded job market is all about skills and a Dual Degree from Hult is the ultimate skills builder.
Combine your Global One-Year MBA or one-year master’s degree with a second specialist master’s to create the ideal skillset for the role you want post-graduation—with just 18-months of study.
Explore Dual Degree Options

Application Deadline
May 31, 2025
Applicants are also eligible for a partial tuition award on their second degree. This is available for a limited time and applies only to the Dual Degree program.
Entry requirements
– Bachelor’s Degree with a minimum of 50% marks.
– Valid Entrance Exam Score (CAT, XAT, MAT, etc.)
– Group Discussion and Personal Interview
– Work Experience, Extracurricular Activities
Take this short questionnaire to check if you meet the entry requirements.
What we look for
If you’re driven to grow, transform, and lead, then you’re meant for ASBM Pune. We look beyond just academics—we evaluate each candidate holistically, considering your ambition, potential, and passion for impact. At ASBM, we take the time to understand your unique journey and help you shape a future that’s built on both skill and purpose.
Application Deadline
July 31, 2025
Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.
Fee Structure (PGDM – 2 Years)
Structure
Fees
Total Program Fee
₹6,48,000
Registration Fee
₹50,000 (Payable upon selection)
1st Year Tuition Fee
₹2,99,000 (Within one month of confirmation)
2nd Year Tuition Fee
₹2,99,000 (Due by 30th April 2026)
Eligibilty Requriments
¹ Bachelor’s Degree with a minimum of 50% marks.
² Valid Entrance Exam Score (CAT, XAT, MAT, etc.)
³ Group Discussion and Personal Interview
A Future-Focused Program with a New Identity
Starting from the 2025 academic year, ASBM Pune’s flagship management program continues to evolve with the demands of a dynamic business world. Our industry-aligned Post Graduate Diploma in Management (PGDM) combines core business fundamentals with cutting-edge AI integration, making it more powerful and relevant than ever.
Located in the fast-growing industrial and IT hub of Talegaon, Pune, ASBM empowers students with real-world skills, hands-on learning, and a global business perspective. While the program remains robust and practical, its innovative edge and future-ready curriculum set it apart in today’s management education landscape.

Communicate With Us Your Way
Our team of advisors is here to discuss your individual goals and answer all your questions. How you get in touch is up to you.
Application Deadline
July 31, 2025
Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.