Marketing + GEN-AI EDGE

MARCOS
Marketing Commandos Certifications

Overview

Learn business by doing it

At ASBM Pune, located in the industrial and IT hub of Talegaon, we blend real-world business exposure with a future-ready PGDM program powered by AI technologies.

Through live projects, internships, and interactive workshops, you’ll gain hands-on experience and practical skills that prepare you to lead in today’s fast-paced business world.

Key skills developed:

Key program features
–  Full-time (two year)
On-campus learning experience
Industry-driven curriculum with continuous updates
–  Specialization tracks available in Analytics, Finance, Marketing, Human Resource Management, Agri Busniess Mangement,  Pharmaceutical Management 
Interactive workshops, seminars & guest lectures

Your program at a Marketing + GEN-AI EDGE

Prepare to lead the future of marketing with a specialization that fuses deep marketing insights and cutting-edge AI applications. This isn’t just learning—it’s transformation.

Throughout the Marketing + GEN-AI EDGE track, you’ll apply classroom learning in real business scenarios, working with AI tools, real-time analytics, and industry projects to become a next-gen marketing leader.

Program building blocks:

Required Modules

Core Modules

Master core business fundamentals through an immersive, challenge-based curriculum. Build a strong foundation in management, strategy, and analytics that supports all marketing functions.
Choose Your Own
Electives
Broaden your expertise with electives that align with your passions—whether it’s Digital Transformation, Strategic Sales, or Business Analytics. Customize your learning path to match your career vision.
Choose Your Own
Specialization Track
Gain future-ready marketing expertise with GEN-AI EDGE.
This specialization goes beyond conventional marketing by integrating advanced AI tools and strategies. Develop cutting-edge skills in digital strategy, consumer analytics, and automation to lead in today’s tech-driven marketplace.
 
 

PGDM Curriculum – Marketing Specialization:

Key Program Features
Full-time (two years)
On-campus at Talegaon, Pune
Specialization: Marketing with GEN-AI EDGE
Practical learning with 10+ live projects
150+ hours of hands-on industry training
 Includes 2 full-scale internships
Industry-recognized certifications and AI tool mastery
 Mandatory industry experience project at the end of Year 1

Foundation & Specialization

Introduction to Financial Management
Marketing Management
Human Resource Management
Organisational Behaviour
Managerial Economics
Research Methodology
IT for Managers
Aptitude Training
Communication Training
Accounting for Managers
– Aptitude Training
– Communication Training
– Logistics and Supply Chain Management
– Security Analysis & Portfolio Management 
– Market Research
– Organisational Behaviour
– E-commerce and Digital Marketing
-B2B Marketing
-Sales, Negotiation and Distribution Management
– Strategic Business Management
– Legal aspects of Business
– Entrepreneurship Development & Project Management
– Communication Training
– Aptitute Training
– Intergrated Marketing Communication
– Marketing Analytics
– Pricing Management
-Enterprise Resource Planning
Introduction to Financial Management
Marketing Management
Human Resource Management
Organisational Behaviour
Managerial Economics
Research Methodology
IT for Managers
Aptitude Training
Communication Training

Summer Training

Industry experience with a report submitted by the beginning of Semester 3.

Specialization tracks

Get future-ready expertise for the marketing career you truly want.

To earn your PGDM in Marketing with GEN-AI EDGE, you’ll complete track-specific courses that blend strategic marketing with cutting-edge AI skills—empowering you to lead in a rapidly evolving business landscape.

Choose Your Own
Digital Marketing & AI Strategy

Master next-gen digital campaign execution with AI. Learn to drive hyper-personalized marketing, optimize ad performance, and harness real-time consumer insights to grow brands faster and smarter.

Choose Your Own
B2B & Sales Intelligence
Get hands-on with sales automation, negotiation frameworks, and distribution strategy. Build client-centric models that power long-term growth in complex B2B ecosystems.
Choose Your Own
Marketing Analytics
Develop sharp analytical skills using predictive models, CRM tools, and performance dashboards like Power BI. Decode data to make impactful, insight-driven decisions

Campus Locations

Get global experience

Study in centrally located campuses in some of the world’s most influential business hubs and gain on-the-ground international experience as you build a global network.

You’ll choose one home campus for your core program and travel to others for electives with Global Campus Rotation and international city seminars.

Career Development

Personal career support at every step

At ASBM Pune, we don’t just teach management—we shape careers. Every student receives individualized guidance, mentorship from industry experts, and access to a robust toolkit of certifications, live projects, and internships to prepare for high-impact roles in today’s AI-driven marketing landscape.

21
+
Industry Certifications
Gain certified expertise in core and emerging business skills to boost your career readiness.
40
+
Career-Aligned Job Roles
Step into diverse roles across industries — from strategy to operations, finance, and marketing.
21
+
Business-Ready AI Tools
Master the tools modern businesses use, including generative AI, analytics, and productivity platforms.

Double your skills with a Dual Degree

Standing out in today’s crowded job market is all about skills and a Dual Degree from Hult is the ultimate skills builder.

Combine your Global One-Year MBA or one-year master’s degree with a second specialist master’s to create the ideal skillset for the role you want post-graduation—with just 18-months of study.

Explore Dual Degree Options

Application Deadline

May 31, 2025

Applicants are also eligible for a partial tuition award on their second degree. This is available for a limited time and applies only to the Dual Degree program.

Entry requirements

– Bachelor’s Degree with a minimum of 50% marks.

– Valid Entrance Exam Score (CAT, XAT, MAT, etc.)

– Group Discussion and Personal Interview

– Work Experience, Extracurricular Activities

Take this short questionnaire to check if you meet the entry requirements.

What we look for

If you’re driven to grow, transform, and lead, then you’re meant for ASBM Pune. We look beyond just academics—we evaluate each candidate holistically, considering your ambition, potential, and passion for impact. At ASBM, we take the time to understand your unique journey and help you shape a future that’s built on both skill and purpose.

Application Deadline

July 31, 2025

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.

Fee Structure (PGDM – 2 Years)

Structure

Fees 

Total Program Fee

₹6,48,000

Registration Fee

₹50,000 (Payable upon selection)

1st Year Tuition Fee

₹2,99,000 (Within one month of confirmation)

2nd Year Tuition Fee

₹2,99,000 (Due by 30th April 2026)

Eligibilty Requriments

¹ Bachelor’s Degree with a minimum of 50% marks.

² Valid Entrance Exam Score (CAT, XAT, MAT, etc.)

³ Group Discussion and Personal Interview

A Future-Focused Program with a New Identity

Starting from the 2025 academic year, ASBM Pune’s flagship management program continues to evolve with the demands of a dynamic business world. Our industry-aligned Post Graduate Diploma in Management (PGDM) combines core business fundamentals with cutting-edge AI integration, making it more powerful and relevant than ever.

Located in the fast-growing industrial and IT hub of Talegaon, Pune, ASBM empowers students with real-world skills, hands-on learning, and a global business perspective. While the program remains robust and practical, its innovative edge and future-ready curriculum set it apart in today’s management education landscape.

Download Brochure

Download a brochure for an in-depth look at ASBM programs.

Communicate With Us Your Way

Our team of advisors is here to discuss your individual goals and answer all your questions. How you get in touch is up to you.

Application Deadline

July 31, 2025

Priority is given to those who apply by the deadline. Our enrollment team will support and guide you through the entire process.